Sociology for What, Who, Where and How? Situating Applied Sociology in Action

Photo by mapgirl271 via Flickr. Text: The Other Sociologist

By Zuleyka Zevallos

The discipline of sociology has grappled with several overlapping issues regarding the purpose and utility of our profession beyond its intellectual pursuit. Debates about the social impact of sociology have been historically centred on three questions relevant to applied sociology – which I define here as sociology conducted outside universities for particular clients. These questions are: sociology for what?sociology for whom?; and sociology for where? In today’s post, I will discuss the who, what and where of sociology, before introducing a fourth question that is so taken-for-granted we don’t spend much time talking about it in any concrete way. That is: how do we actually do sociology outside traditional academic research? We assume sociologists can go out into the world and apply their training to different problems. But what kind of problems do we work on and how do we actually carry out the work in different places? I argue  that applied sociology is set up as the “other” of academic sociology because of the context in which we practice our craft. This stops sociologists from engaging with one another effectively, and hinders the transformational work we do separately with our respective audiences.

I seek to build upon the framework discussed in this post for a series exploring the practicalities of doing sociology outside academia. I hope that the ideas explored here and in future posts can open up dialogue about how to better address collaboration  between academic and applied sociologists.

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