Applied Sociology

Behavioural Science for Education and Vocational Training

Posted on Thursday, 31 May, 2018Monday, 23 December, 2024 by Dr Zuleyka Zevallos

Drawing of a woman tradesperson holding a mobile phone. The text reads: this is what your apprentice is learning this week

Have you ever wondered why people behave in unexpected ways, often against their own interest? This is because many of our social institutions, including the law, education and economy are built around rules that don’t always take into account people’s social context and their motivations when making decisions. Convention in Western societies is that financial incentives and punitive measures (like fines) can incentivise people to do the right thing. Behavioural science research shows this is not always true. In fact, while money and sanctions work in some situations for some groups, most behaviours are not able to be easily changed through cash and penalties. (These can sometimes backfire!)

Behavioural science is the use of behavioural economics, psychology, anthropology, sociology and other social sciences for the purpose of improving behavioural outcomes. Behavioural insights is specifically the application of this science to improve effectiveness for decision-making, public services and policy. Here’s a case study of behavioural insights in action in education and vocational training.

Using fieldwork research and randomised control trials, the Behavioural Insights Unit (BIU) test low-cost behavioural science changes to issues affecting different groups in society.

For example, we know that 48% of apprentices in New South Wales cancel their contracts within the first year, and 77% will cancel within two years. That’s a tremendous personal cost to these students, which also translates to $91 million loss of the state’s economy in cancellations alone, and upwards of $348 million in related revenue. BIU’s research shows apprentices who cancel their employment contracts do so because they often feel they are subjected to tough working conditions for little pay (undertaking menial, repetitive tasks and long hours), receiving little guidance about their progress on the job.

Why Don’t More People Join Social Justice Movements?

Posted on Saturday, 16 November, 2013Tuesday, 23 April, 2019 by Dr Zuleyka Zevallos

By Zuleyka Zevallos, PhD

This week I interviewed sociologist and activist Dr Dan Brook for Sociology at Work (video below). I enjoyed chatting with Dan about his philosophy that sociology is inherently about social justice and social transformation. Any sociologist would agree with this – but how do we actually help achieve tangible social change? I’ve been thinking a lot about why some social justice movements are more successful than others. This has been on my mind for awhile, since I met with an old colleague a couple of months a go.

My colleague is a fellow sociologist and a political refugee who can never return to their birthplace due to persecution. After resettling in Australia, my colleague had been an academic for some time, but he felt limited in his capacity to achieve social change. He left academia and has been working as a researcher for law enforcement for the better part of a decade. This colleague is older than I am and he has a wistful view of social activism in the 1960s. He wondered,”Why don’t people care today like they did back then?” I explained that people back then were not inherently more radical – the fact is that social justice was at their door. It was on the news every night. Many people they knew personally were dying in wars overseas. The political economy was personally affecting their everyday lives. My colleague did not like to hear this; he wanted to think that people were simply “better people” back then. As he saw it, people simply cared more about the world before and they don’t care much today.

Today’s post shows that “caring” is only part of the picture when it comes to social justice activism. Resources such as money, time and technology have a significant impact on people’s ability to turn a grassroots social justice issue into social reform. Social context also matters. What is the political, social and economic climate in which activists work? I will also show that there are two general types of activists whose resources and networks help them yield higher returns on their efforts.

Continue reading Why Don’t More People Join Social Justice Movements?

Sociology for What, Who, Where and How? Situating Applied Sociology in Action

Posted on Friday, 2 November, 2012Tuesday, 23 April, 2019 by Dr Zuleyka Zevallos

Sociology for What- Photo mapgirl271 Flickr. Text ZZevallos OtherSociologist — Photo by mapgirl271 via Flickr. Text: The Other Sociologist

By Zuleyka Zevallos

The discipline of sociology has grappled with several overlapping issues regarding the purpose and utility of our profession beyond its intellectual pursuit. Debates about the social impact of sociology have been historically centred on three questions relevant to applied sociology – which I define here as sociology conducted outside universities for particular clients. These questions are: sociology for what?; sociology for whom?; and sociology for where? In today’s post, I will discuss the who, what and where of sociology, before introducing a fourth question that is so taken-for-granted we don’t spend much time talking about it in any concrete way. That is: how do we actually do sociology outside traditional academic research? We assume sociologists can go out into the world and apply their training to different problems. But what kind of problems do we work on and how do we actually carry out the work in different places? I argue that applied sociology is set up as the “other” of academic sociology because of the context in which we practice our craft. This stops sociologists from engaging with one another effectively, and hinders the transformational work we do separately with our respective audiences.

I seek to build upon the framework discussed in this post for a series exploring the practicalities of doing sociology outside academia. I hope that the ideas explored here and in future posts can open up dialogue about how to better address collaboration between academic and applied sociologists.

Continue reading Sociology for What, Who, Where and How? Situating Applied Sociology in Action